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Book Categories |
| Tables | ||
| Foreword | ||
| Preface | ||
| Acknowledgments | ||
| Introduction | ||
| Ch. 1 | Marketing Channel Overview | 3 |
| Ch. 2 | Marketing Channel Participants and Their Functions | 19 |
| Ch. 3 | Marketing Channel Structure and Physical Distribution | 35 |
| Ch. 4 | Market Characteristics and Channel Management | 61 |
| Ch. 5 | Organizing to Manage the Marketing Channel | 85 |
| Ch. 6 | Effective Responsibility without Authority | 103 |
| Ch. 7 | Building the Marketing Database and Forecasting Sales | 117 |
| Ch. 8 | Calculating Market Share and the Competitive Share Analysis | 147 |
| Ch. 9 | Managing Products, Managing Markets | 159 |
| Ch. 10 | Marketing Programs and Pricing Strategies | 185 |
| Ch. 11 | The Marketing Channel Planning Process | 217 |
| Ch. 12 | Legal Issues in Channel Management | 239 |
| Annotated Bibliography | 251 | |
| Index | 257 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
David Kelley
reviewed Marketing channel management on February 08, 2015
Marketing channel management
I don't have much to say, but this book was a disappointment.
One of the major limiting factors that this book has is that it's far too outdated in comparison to how much Marketing and Digital Marketing has changed. However, this is mostly true for the vast majority of marketing books as the field is always changing which is why you're better of using blogs and online material to keep up to date with the world.
The second issue is that even though there is a wide range of useful information available to you, it is written without passion and it was a real slog to get through it. It is not a fun book to read at all and it was quite boring.
I only gave this a 2* due to it having further reading sections at the end of every chapter, which I always appreciate.
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