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The Remote control in the new age of television Book

The Remote control in the new age of television
The Remote control in the new age of television, Remote control tuning encourages a form of interactive television using a technology already available in 80 percent of American households. Editors Walker and Bellamy have compiled the first book of state-of-the-art research on a topic of growing interes, The Remote control in the new age of television has a rating of 3 stars
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The Remote control in the new age of television, Remote control tuning encourages a form of interactive television using a technology already available in 80 percent of American households. Editors Walker and Bellamy have compiled the first book of state-of-the-art research on a topic of growing interes, The Remote control in the new age of television
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  • The Remote control in the new age of television
  • Written by author James R. Walker and Robert V. Bellamy, Jr
  • Published by Westport, Conn. : Praeger, 1993., 1993/08/30
  • Remote control tuning encourages a form of interactive television using a technology already available in 80 percent of American households. Editors Walker and Bellamy have compiled the first book of state-of-the-art research on a topic of growing interes
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Tables and Figures
Preface
1 The Remote Control Device: An Overlooked Technology 3
2 At the Touch of a Button: A Brief History of Remote Control Devices 15
3 From Gadget to Necessity: The Diffusion of Remote Control Technology 23
4 Measuring RCD Use: Method Matters 43
5 Surveillance and Cluster Viewing: Foraging through the RCD Experience 57
6 Remote Control Devices in Television Program Selection: Experimental Evidence 73
7 Future Zap: Next Generation Smart Remotes 87
8 Gratifications Derived from Remote Control Devices: A Survey of Adult RCD Use 103
9 Is the Remote Control Device a Toy or Tool? Exploring the Need for Activation, Desire for Control, and Technological Affinity in the Dynamic of RCD Use 113
10 "OK, Where's the Remote?" Children, Families, and Remote Control Devices 137
11 Domination of the Remote Control during Family Viewing 155
12 Gender Differences in Remote Control Use 169
13 The RCD's Impact on Television Programming and Promotion 189
14 Remote Control Devices and the Political Economy of a Changing Television Industry 211
15 Remote Control: Mythic Reflections 223
16 Technoromancing the Clicker 235
References 241
Index 261
About the Editors and Contributors 267


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The Remote control in the new age of television, Remote control tuning encourages a form of interactive television using a technology already available in 80 percent of American households. Editors Walker and Bellamy have compiled the first book of state-of-the-art research on a topic of growing interes, The Remote control in the new age of television

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The Remote control in the new age of television, Remote control tuning encourages a form of interactive television using a technology already available in 80 percent of American households. Editors Walker and Bellamy have compiled the first book of state-of-the-art research on a topic of growing interes, The Remote control in the new age of television

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The Remote control in the new age of television, Remote control tuning encourages a form of interactive television using a technology already available in 80 percent of American households. Editors Walker and Bellamy have compiled the first book of state-of-the-art research on a topic of growing interes, The Remote control in the new age of television

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