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High-Tech Campaigns: Computer Technology in Political Communication Book

High-Tech Campaigns: Computer Technology in Political Communication
High-Tech Campaigns: Computer Technology in Political Communication, Selnow examines how emerging computer technologies advance the gathering and dissemination of political information and how the recent developments in hardware and software help technicians manage and manipulate complex voter databases. Gary W. Selnow con, High-Tech Campaigns: Computer Technology in Political Communication has a rating of 3 stars
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High-Tech Campaigns: Computer Technology in Political Communication, Selnow examines how emerging computer technologies advance the gathering and dissemination of political information and how the recent developments in hardware and software help technicians manage and manipulate complex voter databases. Gary W. Selnow con, High-Tech Campaigns: Computer Technology in Political Communication
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  • High-Tech Campaigns: Computer Technology in Political Communication
  • Written by author Gary W. Selnow
  • Published by Greenwood Publishing Group, Incorporated, November 1993
  • Selnow examines how emerging computer technologies advance the gathering and dissemination of political information and how the recent developments in hardware and software help technicians manage and manipulate complex voter databases. Gary W. Selnow con
  • Selnow begins with a discussion of targeted communication and demonstrates the universal trend toward ever narrower audience contacts, explaining how media deliver small audiences and how computers help communicators understand these audiences in order to
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Authors

Foreword by Robert E. Denton, Jr.

Preface

Acknowledgments

Introduction

Description of the Technologies

The Targeting Concept

The Anatomy of a Public Opinion Poll

Technical Advances in Polling

Databases in Political Communication

Data Analyses

Effects of the New Technologies

Effects on Voters

Effects on the Press

Effects on the Political System and Government

Appendix A: Elaboration on an Analysis Technique

Appendix B: A High-Tech Approach to Augment Voter Participation

Selected Bibliography

Index


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High-Tech Campaigns: Computer Technology in Political Communication, Selnow examines how emerging computer technologies advance the gathering and dissemination of political information and how the recent developments in hardware and software help technicians manage and manipulate complex voter databases. Gary W. Selnow con, High-Tech Campaigns: Computer Technology in Political Communication

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High-Tech Campaigns: Computer Technology in Political Communication, Selnow examines how emerging computer technologies advance the gathering and dissemination of political information and how the recent developments in hardware and software help technicians manage and manipulate complex voter databases. Gary W. Selnow con, High-Tech Campaigns: Computer Technology in Political Communication

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