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Foreword by Robert E. Denton, Jr.
Preface
Acknowledgments
Introduction
Description of the Technologies
The Targeting Concept
The Anatomy of a Public Opinion Poll
Technical Advances in Polling
Databases in Political Communication
Data Analyses
Effects of the New Technologies
Effects on Voters
Effects on the Press
Effects on the Political System and Government
Appendix A: Elaboration on an Analysis Technique
Appendix B: A High-Tech Approach to Augment Voter Participation
Selected Bibliography
Index
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Add High-Tech Campaigns: Computer Technology in Political Communication, Selnow examines how emerging computer technologies advance the gathering and dissemination of political information and how the recent developments in hardware and software help technicians manage and manipulate complex voter databases. Gary W. Selnow con, High-Tech Campaigns: Computer Technology in Political Communication to the inventory that you are selling on WonderClubX
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Add High-Tech Campaigns: Computer Technology in Political Communication, Selnow examines how emerging computer technologies advance the gathering and dissemination of political information and how the recent developments in hardware and software help technicians manage and manipulate complex voter databases. Gary W. Selnow con, High-Tech Campaigns: Computer Technology in Political Communication to your collection on WonderClub |