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Foreword by C. William Verity
Preface
Realities
The Ethical Realities of Business
The Search for Significance
The Freedom to Choose
The Duty to Think
To Aspire Nobly
Living a Big Life
Standards to Shape Lives and Organizations
Serving a Worthwhile Cause
The Paradox of Profit
Setting and Living Up to High Ethical Standards
A Good Conscience
To Adventure Daringly
The Virtue of Boldness
Integrity: Wholeness of Standards and Actions
Putting What's Right, First
Living Positively
Building Solid Relationships
Treating People the Right Way
To Serve Faithfully
Rendering Useful Service
Answering Calls for Kindness
Elevating People's Thinking and Standards
Bringing Out the Best in Employees
Crusading for Quality
Serving the Customer
Serving to Improve Communities
Perspectives
Measures of Success
Appendix
Bibliography
Indexes
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