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| Preface to the Second Edition | ||
| 1 | Television Myth and the American Mind | 1 |
| Brave New World? | 1 | |
| The Twilight of Reality/Fiction | 2 | |
| The Dilemma of Human Agency | 8 | |
| The Mythic Frame | 10 | |
| 2 | The Biz: Caution! Mythmakers at Work | 15 |
| Art as "Cultural History"/Art as "Market" | 15 | |
| The Myth of Eternal Progress and the Great American Dream | 19 | |
| Business, Science, and Art - The Formula | 40 | |
| 3 | Advertising: The Medium is the Mirage | 49 |
| Advertising's Role in Contemporary Culture | 50 | |
| TV Ads: A Brief History of the Art | 56 | |
| TV Ads as Myths | 61 | |
| Kodak's "America": Images from the American Eden | 68 | |
| Life under the Commercial Microscope | 90 | |
| Television Commercials and the Contradictions of Everyday Life | 94 | |
| Some Final Thoughts on Commercial Culture | 104 | |
| 4 | TV Comedy and Contemporary Life: Mayfield, Mayberry, Minneapolis, and Manhattan | 113 |
| Structural and Institutional Characteristics of the Television Comedy Apparatus | 115 | |
| The Suburban-Middle-Landscape Comedy | 122 | |
| The Rural-Middle-Landscape Comedy | 138 | |
| Urban Comedy - Eternal Progress | 152 | |
| 5 | Television's Social Comedies | 163 |
| The Self-Reflexive Comedy-Drama: Television Topicality and the Class Struggle | 163 | |
| The Satiric Comedy-Variety Series | 186 | |
| 6 | Television Melodrama | 197 |
| The Hero as Cultural Symbol | 198 | |
| The Structure of Television Melodrama | 200 | |
| Television Melodrama and Contemporary Social Relations: A Historical View | 205 | |
| Social Awareness in Daytime Soaps | 238 | |
| Television Docudrama: Truth at What Price? | 240 | |
| 7 | Television News and the Television Documentary | 247 |
| The Television-Newsgathering Apparatus | 247 | |
| Television News and Myth | 252 | |
| The Clash of Myths in Television News | 264 | |
| The Talking Heads (Not the Rock Group) | 268 | |
| Look What They've Done to the War, Ma | 273 | |
| The Documentary: Control and Demystification | 274 | |
| 8 | Live TV: Sport and the TV Event | 287 |
| Sport - The Mercenary Warrior Meets the Journalist-Publicity Agent | 288 | |
| Sport and Ideology - Television Myth and the Olympic Games | 297 | |
| The TV Event - Predictable and Uneventful | 303 | |
| 9 | TV Religion and the TV Game Show: The Great American Dream in the Late Twentieth Century | 311 |
| The Gospel According to Jim Bakker et al. | 313 | |
| The Gospel According to Chuck Barris | 328 | |
| The Gospel According to the Bible Bowl | 332 | |
| 10 | The TV Talk Show: Commodifying the Individual Psyche | 337 |
| Forms of Television Talk | 341 | |
| The New Talk | 355 | |
| 11 | Toward an Oppositional Television | 369 |
| What Is "Oppositional"? | 370 | |
| Art, Ideology, and Technology | 385 | |
| Cultivating the Critical Viewer | 386 | |
| Selected Bibliography | 391 | |
| Index | 395 |
| Price | Condition | Delivery | Seller | Action |
| $126.95 | Digital |
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Add Television Myth and the American Mind, This book offers an interpretation of the myths that shape television images and reinforce this culture's dominant ideology. It provides histories of all television genres and connects developments within each genre to political, social, and cultural shif, Television Myth and the American Mind to the inventory that you are selling on WonderClubX
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Add Television Myth and the American Mind, This book offers an interpretation of the myths that shape television images and reinforce this culture's dominant ideology. It provides histories of all television genres and connects developments within each genre to political, social, and cultural shif, Television Myth and the American Mind to your collection on WonderClub |