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Preface
Roles and Responsibilities
Persuasion Revisited
Substance and Style
Message Development
The Basics of Public Relations Writing
News and Feature Releases
Printed Materials
Media Kits and their Content
Business Writing
Writing for Broadcast
Audiovisual Scriptwriting
Video Public Relations
Scriptwriting for Slide-Tape Presentations
Public Service Announcements
Case One: Federal Express Corporation
Case Two: Baptist Memorial Hospital
Case Three: ALSAC-St. Jude Children's Research Hospital
Selected Bibliography
Index
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Harold Norry
reviewed Public Relations Writing on February 10, 2015
Public Relations Writing
Despite some now dated technological references, this book offered some pretty good tips. The work less make more concept isn't just based on money but also on personal satisfaction with life in general.
I really liked the idea of "duplicating," or teaching your employees to do what you do to 1) help you increase productivity and 2) prepare them for a promotion.
The book is full of questionnaires to help guide readers through how to make realistic changes in how you work.
Overall I would recommend this book to readers who feel a little burnt out by work, especially those who feel like they are in a work rut.
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Add Public Relations Writing, Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. A myriad of writing tasks are examined, tho, Public Relations Writing to the inventory that you are selling on WonderClubX
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Add Public Relations Writing, Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. A myriad of writing tasks are examined, tho, Public Relations Writing to your collection on WonderClub |