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Preface
Part I: Why Market Public Transportation?
Introduction
Part II: The Consumers' View of Transit
Market Segmentation
Consumer Decision Making
Market Research
Part III: Planning: The Key to Successful Marketing
Strategic Planning
Planning the Marketing Program
The Role of Service Design
Part IV: Managing Demand for Transit Services
Pricing Strategies
Workingv with Third Parties
Developing a Communications Program
Part V: The Role of Marketing
Building a Marketing Orientation
Appendixes: Examples of Marketing Plans
Appendix A: Santa Monica (California) Municipal Bus Lines Marketing Plan
Appendix B: Toronto Transit Commission Marketing Plan, 1986
Index
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Add Marketing Public Transit : A Strategic Approach, Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communicati, Marketing Public Transit : A Strategic Approach to the inventory that you are selling on WonderClubX
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Add Marketing Public Transit : A Strategic Approach, Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communicati, Marketing Public Transit : A Strategic Approach to your collection on WonderClub |