E-Business and E-Commerce Management: Strategy, Implementation and Practice Book

E-Business and E-Commerce Management: Strategy, Implementation and Practice, , E-Business and E-Commerce Management: Strategy, Implementation and Practice

4 out of 5 stars based on 2 reviews

E-Business and E-Commerce Management: Strategy, Implementation and Practice
Written by author Dave Chaffey
Published by Prentice Hall, March 2010
Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioner

Buy Digital USD$119.00

Preface and Guided Tour Acknowledgements I INTRODUCTION
1. Introduction to e-business and e-commerce
2. E-commerce fundamentals
3. E-business infrastructure
4. E-environment II STRATEGY AND APPLICATIONS
5. E-business strategy
6. Supply chain management
7. E-procurement
8. E-marketing
9. Customer relationship management III IMPLEMENTATION
10. Change management
11. Analysis and design
12. Implementation and maintenance Glossary Index

Title: E-Business and E-Commerce Management: Strategy, Implementation and Practice

Manufacturer:

Prentice Hall

Item Number: 9780273719601

Publication Date: March 2010

Number: 4

Product Description: Full Name: E-Business and E-Commerce Management: Strategy, Implementation and Practice; Short Name:E-Business and E-Commerce Management

Universal Product Code (UPC): 9780273719601

WonderClub Stock Keeping Unit (WSKU): 9780273719601

Rating: 4/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/96/01/9780273719601.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$119.00	Digital	Arrives between May 7 - Jun 6 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

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Noah Lepage

reviewed E-Business and E-Commerce Management: Strategy, Implementation and Practice on June 20, 2010

E-Business and E-Commerce Management: Strategy, Implementation and Practice

One of the first books I read before entering the world of online marketing. Really helped me get a great grounding in the subject. Dave Chaffey has covered a lot in this area, I have even had the privilege of working with him. He now blogs on Digital Marketing regularly at Smart Insights.com. Well worth checking out to help stay on top of this every changing industry.
I would recommend to anyone interested in the area of online marketing

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E-Business and E-Commerce Management: Strategy, Implementation and Practice, , E-Business and E-Commerce Management: Strategy, Implementation and Practice

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