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1 | Sport, marketing and communication | 1 |
2 | Sports sponsorship | 33 |
3 | Sports sponsorship and public relations | 74 |
4 | Sports sponsorship and advertising | 120 |
5 | Sports sponsorship and direct marketing | 154 |
6 | Sports sponsorship and sales promotion | 183 |
7 | The effectiveness of sports sponsorship communications | 214 |
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