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Corporate religion Book

Corporate religion
Corporate religion, , Corporate religion has a rating of 3.5 stars
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Corporate religion, , Corporate religion
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  • Corporate religion
  • Written by author Helle Nygaard and Nigel P. Mander]
  • Published by London : FT Prentice Hall, 2000., 2002/07/05
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Discussing the concept that emotional values are replacing physical attributes as a market influencer, this text examines the corporate strategy, strategic management and brand strategy of such companies as Harley Davidson, CocaCola and Microsoft.


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