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Book Categories |
| About the contributors | ||
| Preface | ||
| Acknowledgements | ||
| 1 | An introduction to retailing as an activity | 1 |
| 2 | An introduction to retail marketing | 20 |
| 3 | Consumer behaviour and retail operations | 46 |
| 4 | The management of service and quality in retailing | 87 |
| 5 | The retail marketing mix and the retail product | 112 |
| 6 | Merchandise management | 135 |
| 7 | Retail pricing | 157 |
| 8 | Retail communication and promotion | 175 |
| 9 | Retail distribution and supply chain management | 211 |
| 10 | Methods and approaches to retail strategy and marketing planning | 233 |
| 11 | Retail location strategies and decisions | 276 |
| 12 | The management of a retail brand | 304 |
| 13 | The applications of IT to retail marketing | 337 |
| 14 | Consumerism and ethics in retailing | 372 |
| 15 | International retailing | 396 |
| 16 | The future of retailing | 426 |
| Index | 443 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Nik Man
reviewed Retail marketing management on April 20, 2016
Retail marketing management
I want to enhance my knowledge on retailing
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Add Retail marketing management, Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful., Retail marketing management to the inventory that you are selling on WonderClubX
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Add Retail marketing management, Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful., Retail marketing management to your collection on WonderClub |
