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This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Danny Estrada
reviewed International and global marketing on April 07, 2017
International and global marketing
The entirety of the book focuses on large corporations and the marketing strategies that worked and failed for them. It discusses various aspects of marketing entry anywhere other than home base. It doesn't mention anything about how small and medium enterprises can reach transnational and global status. The examples being recent makes it an interesting read. Everything mentioned is pre-pandemic, so, impact and reach of these large corporations will be drastic.
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