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This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Edward Matthews
reviewed Marketing Management: Knowledge and Skills on April 08, 2016
Marketing Management
Tough to provide a review for a textbook assigned as part of earning a Masters in Business Administration. It is not exactly a voluntary, recreational read. However, the textbook provides comprehensive steps to create individualized plans to support whichever industry your firm may compete within.
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