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Works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. This text includes pedagogical features that illustrate marketing strategy in practice.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Ben Hampshire
reviewed Marketing strategy on June 06, 2014
Marketing strategy
It was my optional book for my Competitive Strategy Class
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