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Book Categories |
| Overview | 1 | |
| An Introduction to Cases | 3 | |
| An Introduction to Marketing | 5 | |
| Basic Quantitative Analysis for Marketing | 14 | |
| Pt. 1 | The Marketing Mix | 23 |
| Introduction | ||
| The Marketing Mix | 25 | |
| Hurricane Island Outward Bound School | 32 | |
| Dominion Motors & Controls, Ltd | 44 | |
| MEM Company, Inc. | 50 | |
| Communications Policy | ||
| Communications Policy | 65 | |
| A | Mass Communications | |
| Sunkist Growers Inc. | 78 | |
| Reebok International Ltd | 92 | |
| The Massachusetts Lottery | 111 | |
| British Airways | 118 | |
| B | Personal Selling | |
| Waters Chromatography Division: U.S. Field Sales (A) | 137 | |
| MCI Telecommunications Corporation: Vnet (A) | 151 | |
| Petite Playthings, Inc. 1984 (A) | 165 | |
| Pricing Policy | ||
| Pricing Policy | 169 | |
| Computron, Inc. | 177 | |
| Cumberland Metal Industries: Engineered Products Division, 1980 | 180 | |
| Federated Industries (A) | 190 | |
| Hartmann Luggage Company: Price Promotion Policy | 199 | |
| Workbench Pricing Strategy | 217 | |
| Product Policy | ||
| Product Policy | 237 | |
| Suzuki Samurai | 245 | |
| Ford Motor Company: The Product Warranty Program (A) | 267 | |
| The Black & Decker Corporation Household Products Group: Brand Transition | 280 | |
| Procter & Gamble: Lenor | 291 | |
| Chipman-Union, Inc.: Odor-Eaters Socks | 304 | |
| Distribution Policy | ||
| Distribution Policy | 315 | |
| Lotus Development Corporation | 322 | |
| Kraft Foodservice | 335 | |
| Murrayhill, Inc. | 345 | |
| U.S. Pioneer Electronics Corporation | 356 | |
| Pizza Hut, Inc. | 376 | |
| Pt. 2 | The Marketing Process | 389 |
| Marketing Research | ||
| Marketing Research | 391 | |
| Xerox Corporation: The Customer Satisfaction Program | 408 | |
| Boston Fights Drugs (A) | 426 | |
| Archdiocese of New York | 446 | |
| Chemical Bank: The Pronto System | 465 | |
| Marketing Strategy Formulation | ||
| Marketing Strategy Formulation | 485 | |
| Note on the Motorcycle Industry - 1975 | 504 | |
| Deere & Company: Industrial Equipment Operations | 521 | |
| Sealed Air Corporation | 535 | |
| Sealed Air Corporation: Marketing Impacts of Eliminating CFCs | 547 | |
| Microsoft Introduction: The Introduction of Microsoft Works | 559 | |
| CIGNA Worldwide | 573 | |
| Marketing Planning | ||
| Marketing Planning | 591 | |
| Perkin-Elmer: Data Systems Group | 605 | |
| Scandinavian Airlines Systems SAS (A) | 618 | |
| Titanium Industries, Inc.: Titanium Fabrications Division (A) | 640 | |
| Chesebrough-Pond's Inc.: Vaseline Petroleum Jelly | 650 | |
| Marketing Organization and Implementation | ||
| Marketing Organization and Implementation | 671 | |
| General Foods Corporation: The Product Management System | 679 | |
| Regency Facsimile, Inc. | 692 | |
| IBM Innovations: Introduction of the PS/2 | 703 | |
| Black & Decker Corporation: Spacemaker Plus Coffee Maker: (A) | 719 | |
| Rossin, Greenberg, Seronick & Hill, Inc. (A) | 728 | |
| Conclusion | 731 | |
| Marketing Strategy - An Overview | 733 | |
| IDS Financial Services | 752 | |
| Lifespan, Inc.: Abbott Northwestern Hospital | 766 | |
| Loctite Corporation: Industrial Products Group | 780 | |
| Appendixes | 795 | |
| Legal Restrictions on Marketing Management | 797 | |
| Glossary of Marketing Terms | 811 | |
| Index | 833 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Daniel Schley
reviewed Marketing management on February 19, 2019
Marketing management
This is the absolute bible of marketing end to end. A textbook in most business schools, even an autodidact like myself can learn an immense amount from this book. Probably great to read before an MBA and just if you want to understand how marketing is SUPPOSED to work (although sadly the real world rarely works as the authors describe).
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Add Marketing management, MARKETING MANAGEMENT is the end-result of more than four years of course design,case construction,revision,and teaching of the first year marketing course at the Harvard Business School. It is primarily a Harvard case book with short,well-written text mat, Marketing management to the inventory that you are selling on WonderClubX
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Add Marketing management, MARKETING MANAGEMENT is the end-result of more than four years of course design,case construction,revision,and teaching of the first year marketing course at the Harvard Business School. It is primarily a Harvard case book with short,well-written text mat, Marketing management to your collection on WonderClub |
