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Preface to Marketing Management, Eighth Edition, is praised in the market for its organization, format, clarity, brevity, and flexibility. It is intended to serve as an overview for critical issues in marketing management. The inexpensive, brief, paperback format makes it a perfect fit for schools that wish to assign cases, readings, simulations or to offer a module on marketing management for MBA students. It is also perfect for a school that is implementing a cross-functional curriculum where the students are often required to purchase several texts.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Ramjivarma Dumpala
reviewed A preface to marketing management on September 20, 2009
A preface to marketing management
Great book for an all-around look at marketing. There's a lot of information packed into it, and I'm sure I will use it as a reference.
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