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Foreword
Acknowledgments
About the Author
Introduction
Chapter 1 Flash Advertising Overview 1
What This Book Is and Is Not 3
Supporting Web site 3
The Flash Platform 3
Why Use the Flash Platform for Advertising 6
Types of Ads 9
Interactive Standards and the Interactive Advertising Bureau 10
Advertising Templates in Flash 11
Ad Specs 12
Deadlines 14
Microsites 16
Quality Control 17
Version Control 19
Conclusion 24
Chapter 2 Designing Banner Ads 25
Conception 26
Campaign Goal 30
Branding and Selling 30
Designing to Move 32
Conclusion 35
Chapter 3 Preparing and Building Ads 37
Planning 38
Setting Up Your File(s) 39
Cutting Art 42
Click Tags and Links 46
Creating Time with Code 48
Conventions and Best Practices 53
The Bandwidth Profiler 55
HTML and JavaScript 58
Default Images 61
Quality Control 61
Conclusion 63
Chapter 4 Forms and Data 65
Where Are You Going? 66
File Size Consumption 67
Collecting and Passing Data 70
Conclusion 72
Chapter 5 File Optimization 75
Image Types 76
Image Compression 81
Vectors and Fonts 85
Optimizing Code 88
Conclusion 90
Chapter 6 Third-Party Rich-Media Technologies 93
When to Utilize Rich-Media Technology 93
Rich-Media Companies 97
Conclusion 98
Chapter 7 Trafficking and Tracking Your Ads 99
The Media Buy 100
Ad-Server Tools 103
Tracking Your Ads 104
Rich-Media Ads 107
Site-Served Ads 109
Conclusion 110
Chapter 8 Designing Microsites 113
Less Constraints 114
Conception 117
Know the Brand (and Learn It if You Don't) 119
Navigation 122
Designing to Move 124
Conclusion 128
Chapter 9 Preparing and Building Microsites 131
Choosing Your Tools 132
Planning Your Work 135
Collecting Assets 136
Building to Standards 137
HTML and JavaScript 139
No-Flash Backup 140
Deep Linking 141
Collecting User Data 145
Quality Control 148
Conclusion 150
Chapter 10 Driving Traffic to Your Microsite 153
Paid Search 154
Banner Ads 157
From Main to Micro 158
Viral Marketing and Social Networking 160
User Interactions and Referrals 164
Conclusion 166
Chapter 11 Advergaming and Applications 169
Advergames 170
Applications 185
Conclusion 188
Chapter 12 Classes 191
Set Up 192
Packages 192
Document Class 193
The BorderButton Class 195
The SimpleMenu Class 200
The SimpleGallery Class 213
The ReverseClip Class 226
The ClickTagger Class 231
Conclusion 238
Chapter 13 The Memory Game 241
The DeckArray Class 241
The MemoryGameEvent Class 244
The MemoryGame Class (the Game Engine) 245
Sample Use of MemoryGame 252
Conclusion 255
Chapter 14 Case Studies 257
Eyeblaster 257
Blockdot 263
Index 267
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Add Flash Advertising: Flash Platform Development of Microsites, Advergames, and Branded Applications, Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial des, Flash Advertising: Flash Platform Development of Microsites, Advergames, and Branded Applications to the inventory that you are selling on WonderClubX
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Add Flash Advertising: Flash Platform Development of Microsites, Advergames, and Branded Applications, Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial des, Flash Advertising: Flash Platform Development of Microsites, Advergames, and Branded Applications to your collection on WonderClub |