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Introduction; Basics and background; Current trends in broadcast asnd cable licensing; Who are the players; Licensing strategies and their implementation; Case studies; The future of television merchandising; Appendices.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
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Add Merchandise Licensing in the Television Industry, The book provides members of the television industry - who increasingly view licensing as having the potential to generate ancillary revenue streams - with concrete, how-to information on launching a merchandise licensing program. It contains anecdotes an, Merchandise Licensing in the Television Industry to the inventory that you are selling on WonderClubX
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Add Merchandise Licensing in the Television Industry, The book provides members of the television industry - who increasingly view licensing as having the potential to generate ancillary revenue streams - with concrete, how-to information on launching a merchandise licensing program. It contains anecdotes an, Merchandise Licensing in the Television Industry to your collection on WonderClub |