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List of Illustrations ix
Preface xi
Introduction 1
1 Contextualizing Audience Evolution 25
2 The Transformation of Media Consumption 54
3 The Transformation of Audience Information Systems 88
4 Contesting Audiences 117
5 The Implications of Audience Evolution 149
Notes 175
References 193
Index 239
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Add Audience Evolution: New Technologies and the Transformation of Media Audiences, Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering , Audience Evolution: New Technologies and the Transformation of Media Audiences to the inventory that you are selling on WonderClubX
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Add Audience Evolution: New Technologies and the Transformation of Media Audiences, Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering , Audience Evolution: New Technologies and the Transformation of Media Audiences to your collection on WonderClub |