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Book Categories |
Introduction Where the Money Is 1
1 Corporate Awareness 19
2 Three Degrees of Separation: Everyone Knows Everyone 45
3 Meet the Royaltons 81
4 Insights, Trends, and 360-Degree Marketing 99
5 Putting Insight into Action 121
Conclusion: Shortening the Learning Curve-Steps to Perfecting a Diversity Marketing Program 171
The Do's and Don'ts of Marketing to Affluent African Americans 187
Notes 193
Index 201
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Add Black Is the New Green: Marketing to Affluent African Americans, The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st Century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer b, Black Is the New Green: Marketing to Affluent African Americans to the inventory that you are selling on WonderClubX
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Add Black Is the New Green: Marketing to Affluent African Americans, The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st Century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer b, Black Is the New Green: Marketing to Affluent African Americans to your collection on WonderClub |