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Acknowledgments ix
Introduction xi
Chapter 1 The Green Rush 1
Chapter 2 Taking the First Step-Becoming Aware 19
Chapter 3 Defining a Smart Green Company 41
Chapter 4 Smart Green Strategic Planning 67
Chapter 5 Measuring Sustainability Outcomes 93
Chapter 6 Marketing Green 113
Chapter 7 Building Smart Green Companies 131
Chapter 8 Smart Green Leadership 151
Appendix 179
Notes 189
Index 193
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