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| Foreword | ||
| Pt. I | Putting the customer first | 1 |
| Ch. 1 | The journey to customer purpose : optimising business effectiveness | 3 |
| Ch. 2 | Focusing on the customer : a paradigm shift | 19 |
| Pt. II | The journey to customer purpose : re-view | 37 |
| Introduction | 37 | |
| Ch. 3 | Re-view : changing the point of view | 39 |
| Ch. 4 | Re-view : end-to-end effectiveness | 57 |
| Pt. III | The journey to customer purpose : re-mind | 67 |
| Introduction | 67 | |
| Ch. 5 | Re-mind : changing mental habits | 69 |
| Ch. 6 | Re-mind : a new way of thinking | 83 |
| Pt. IV | The journey to customer purpose : re-inspire | 99 |
| Introduction | 99 | |
| Ch. 7 | Re-inspire : the nature of leadership | 101 |
| Ch. 8 | Re-inspire : leading transformation | 115 |
| Pt. V | The journey to customer purpose : re-create | 127 |
| Introduction | 127 | |
| Ch. 9 | Re-create : an organisation that self-develops | 129 |
| Ch. 10 | Re-create : customer-centric management | 147 |
| Pt. VI | Providing customer value | 159 |
| Ch. 11 | Customer value enterprise | 161 |
| Ch. 12 | Abridged case study 1 : office products direct Europe | 167 |
| Ch. 13 | Abridged case study 2 : Fujitsu Services Ltd | 181 |
| Ch. 14 | Customer purpose at the heart of the organisation | 191 |
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Add Sense and Respond: The Journey to Customer Purpose, The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the center of the process and the organization needs to respond in a holistic way , Sense and Respond: The Journey to Customer Purpose to the inventory that you are selling on WonderClubX
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Add Sense and Respond: The Journey to Customer Purpose, The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the center of the process and the organization needs to respond in a holistic way , Sense and Respond: The Journey to Customer Purpose to your collection on WonderClub |