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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks Book

Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks, Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task for business leaders. Indeed, a good defense is far more important that a good offense, Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
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  • Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
  • Written by author Tim Calkins
  • Published by Palgrave Macmillan, 10/16/2012
  • Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task for business leaders. Indeed, a good defense is far more important that a good offense
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Introduction:  The Hidden Strategy
• Chapter 1:  The Threat
• Chapter 2:  Three Critical Insights
• Chapter 3:  Competitive Intelligence
• Chapter 4:  The Key Question:  Defend or Not?
• Chapter 5:  Stopping the Launch
• Chapter 6:  Blocking Distribution
• Chapter 7:  Limiting Awareness
• Chapter 8:  Preventing Trial
• Chapter 9:  Fighting Repeat
• Chapter 10:  Using IP as a Competitive Weapon
• Chapter 11:  Understanding Antitrust Regulations
• Chapter 12:  Avoiding Attacks
• Chapter 13:  A Note for Innovators


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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks, Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task for business leaders. Indeed, a good defense is far more important that a good offense, Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks, Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task for business leaders. Indeed, a good defense is far more important that a good offense, Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks, Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task for business leaders. Indeed, a good defense is far more important that a good offense, Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

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