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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns Book

The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
The Reasoning Voter: Communication and Persuasion in Presidential Campaigns, <i>The Reasoning Voter</i> is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and, The Reasoning Voter: Communication and Persuasion in Presidential Campaigns has a rating of 4.5 stars
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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns, The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and, The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
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  • The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
  • Written by author Samuel L. Popkin
  • Published by University of Chicago Press, June 1994
  • The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and
  • The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980
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Acknowledgments Prologue
1. The Reasoning Voter
2. Acquiring Data: The Process of Becoming Informed
3. Going without Data: Information Shortcuts
4. Going beyond the Data: Evidence and Inference in Voting
5. Attributable Benefits and Political Symbols
6. Expectations and Reassessments: Surges and Declines in Presidential Primaries
7. The Democratic Primaries of 1976: Watergate and the Rise of Jimmy Carter
8. The Republican Primaries of 1980: George Bush, Ronald Reagan, and the Legacy of '76
9. The Fight to Redirect the Democratic Coalition in 1984
10. Conclusion Notes Biography Index


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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns, <i>The Reasoning Voter</i> is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and, The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns, <i>The Reasoning Voter</i> is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and, The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns, <i>The Reasoning Voter</i> is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and, The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

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