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Acknowledgments Prologue
1. The Reasoning Voter
2. Acquiring Data: The Process of Becoming Informed
3. Going without Data: Information Shortcuts
4. Going beyond the Data: Evidence and Inference in Voting
5. Attributable Benefits and Political Symbols
6. Expectations and Reassessments: Surges and Declines in Presidential Primaries
7. The Democratic Primaries of 1976: Watergate and the Rise of Jimmy Carter
8. The Republican Primaries of 1980: George Bush, Ronald Reagan, and the Legacy of '76
9. The Fight to Redirect the Democratic Coalition in 1984
10. Conclusion Notes Biography Index
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