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Introduction by George E. Marcus
I: Governance, Accounting, Planning
1: Corporate Culture Wars
Christopher Newfield
2: Making More Matter at the Bottom Line
Constance Perin
3: Toward a Higher-Order Merger: A Middle Manager's Story
Melissa Cefkin
4: Colombo-Japanese Mixtures amidst a Corporate Reinvention
Santiago Villaveces-Izquierdo
5: Storying Corporate Futures: The Shell Scenarios
Robbie E. Davis-Floyd
II: Speculations and Risks
6: The World as Speculation
Gudrun Klein
7: Sixty-five Roses, Pulmozyme, Steve Shak, Genentech, Inc.
Michael Fortun
III: Opposition, Inc.
8: Making Space, Speaking Truth: The Institute for Policy Studies, 1963-1995
Michael Fortun, Kim Fortun.
9: Citizens, Inc.: Bottom-Up Organizing in Bottom-Line Contexts
Kim Fortun
10: Artists Incorporating: Business Savvy Meets Creative Experimentation
Laurel George
Contributors
Index
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