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1. The Future of News
The scope of media use
Media use is more complex than it used to be
It’s hard to measure media use
What we think we know about media use
What we don’t know about media use
So where are we going?
2. News.
What is News?
Balancing News Values
Types of stories
Where story ideas come from
The assignment desk
The morning (and afternoon) meeting
3. Readability.
Broadcast news writing
Writing for the ear v. writing for the eye
Rules of Readability
4. Words.
Keep It Simple.
Keep It Conversational.
Keep It Clear.
Keep It Tight.
Make It Powerful.
Get It Right.
Common Problems.
5. Phrases & Phrasing.
How to Say It.
What to Say.
What You Didn't Mean to Say.
Last note
5. Sentences.
Keep It Short.
Make It Clean, Clear, and Concise.
Last note
7. Leads & Endings.
Types of Leads.
Figuring out the Lead.
Types of Endings.
8. Stories.
Plan and Focus
Story Logic.
Story structure
Transitions.
Before You’re Done.
9. Working with and Gathering Bites, Actualities & Natural Sound.
The feel of natural sound
Collecting Sound.
Working with Bites, Actualities and natural sound
Packages.
10. Interviewing.
Conducting successful interviews
Beyond the interview
11. Radio: Story Forms & Working with Sound.
Radio Story Forms.
Drawing Radio Pictures.
12. TV: Story Forms.
Story Forms.
Putting Packages Together
Live Reporting
Golden Rules
13. TV: Working with Pictures.
The Power of the Visual Image.
The TV Balancing Act.
Picture Cautions.
Care about the story
Strong stories have central characters and a plot
Prove your story
The element of surprise
Connecting with truths
14. Convergence, Multimedia and Online News.
Some Basic Terms and concerns
Research and the Web
Convergence
The Information Web Site
Multimedia
15. Producing News on TV.
Overview
Audience
Newscast Structure
Building a Local Newscast
16. Teases & Promos.
Promotion.
Tease … Don’t Tell
Make Them Care
Going too far
17. TV Script Form & Supers.
Abbreviations.
Script Form.
Supers.
18. Ethics and the RTNDA Code of Ethics and Professional Conduct.
Ethics
The Radio-Television News Directors Association (RTNDA) Code of Ethics and Professional Conduct
19. Business, Economy & Taxes.
Reporting on Money.
Defining Terms
20. Calendar.
Solar and Lunar and the World’s Major Religions.
Calendar Holidays.
State holidays
21. Crime & Legal.
Crime Reporting
Attribution.
Defining Terms
22. Education.
Education Reporting
Defining Terms
23. Environment.
Reporting on the environment
Defining Terms
24. Geography.
Where Are We?
Defining Terms: United States
Voice of America Pronunciation Guide
Defining terms: World
25. Government.
How the System Works.
Defining Terms
26. Health & Medicine.
Reporting on Health and Medicine.
Defining Terms
27. Space & Aviation.
Defining Terms.
28. Sports.
Reporting Sports.
Sports and Teams.
29. Weather & Natural Phenomena.
Reporting Weather.
Defining Terms
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