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Chapter One: Introduction to Public Relations Writing
Chapter Two: The Role of Rhetoric in Communication
Chapter Three: The Importance of Editing and Proofreading
Chapter Four: What Difference Does it Make How it Looks?
Chapter Five: Writing for Print, Broadcast, and the Web
Chapter Six: Creating Persuasive Messages
Chapter Seven: The Basics of Public Relations Research
Chapter Eight: Archival Research and Technology
Chapter Nine: Speeches and Professional Presentations
Chapter Ten: Dialogic Communication: An ethical and moral approach to Public Relations
Chapter Eleven: Writing for international and intercultural audiences
Chapter Twelve: Important public relations software
Chapter Thirteen: Ethics and regulatory issues
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