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Book Categories |
Ch. 1 | The importance of public relations | 1 |
Ch. 2 | Public character of the school | 9 |
Ch. 3 | Understanding the community | 16 |
Ch. 4 | Policies, goals, and strategies | 40 |
Ch. 5 | Administering the program | 52 |
Ch. 6 | The communication process | 73 |
Ch. 7 | Communicating with internal publics | 89 |
Ch. 8 | Communicating with external publics | 118 |
Ch. 9 | Getting ready for a crisis | 160 |
Ch. 10 | Communication about school services and special events | 174 |
Ch. 11 | Working with the press | 196 |
Ch. 12 | Radio, television, exhibits, and audiovisual aids | 226 |
Ch. 13 | Schools and the Internet | 243 |
Ch. 14 | Preparing published materials | 252 |
Ch. 15 | Conducting campaigns | 280 |
Ch. 16 | School public relations and the school choice challenge | 315 |
Ch. 17 | Assessment of the program | 324 |
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