Communicating in Organizations: A Casebook Book

Introduction: Student Use of the Case Method.

I.UNDERSTANDING THE ORGANIZATION: STRUCTURE, CULTURE, AND CLIMATE.

1.Case 1: Part A: Paul Andrews, Inside Microsoft; Part B: Gary L. Peterson, Microsoft Revisited.

2.Case 2: Scott Hammond, Satellite Systems.

3.Case 3: Gretchen Rauschenberg, Scribe & Send.

4.Case 4: Part A: Gary L. Peterson, Mountain City Schools; Part B: Several Years Later.

II.MANAGING INFORMATION FLOW.

5.Case 5: Jillian Pierson and Deborah Jaeger, Charles Corporation.

6.Case 6: Scott Hammond, KCCB's Missing Masterpiece.

III.UNDERSTANDING INTERPERSONAL ROLES AND RELATIONSHIPS.

7.Case 7: Nina Gregg, When Cultures Collide: Staff Participation in Hiring an Executive.

8.Case 8: Beverly Burke and R. Jeffrey Ringer, Changes at Metropolitan Hospital.

9.Case 9: Gary L. Peterson, Outerwear, Ltd.

IV.RECOGNIZING LEADERSHIP AND MANAGEMENT STYLES.

10.Case 10: Scott Hammond and Robyn Fearon, The Globalization of Technomed.

11.Case 11: Tim Singleton, Martha H. Merritt, and David E. Morris, Sr., Life Is: Debits, Credits, Tick Marks, and Taxes.

V.BUILDING GROUP AND TEAM EFFECTIVENESS.

12.Case 12: Roger D. Vincent, A Bearing Joint Venture.

13.Case 13: Scott Hammond, Star Wars, Inc.

14.Case 14: Regina Locklear, QC Comes to County Road Shop 5.

VI.MANAGING DIFFERENCES AND DIVERSITY.

15.Case 15: Michael F. Welsh, Township Gossip.

16.Case 16: Tom McNutt, Intercultural Problems at Toyo True.

17.Case 17: Stewart L. Tubbs, San Francisco Bank.

18.Case 18: Thomas E. Schillar, Hearthstone Homes.

19.Case 19: Barbara Mae Gayle and Elayne Shapiro, New Russian School: Communicating in a Changing Organizational Environment.

20.Case 20: Diana W. Kincaid, Gerald D. Hamsmith, and Thomas D. Cavenagh, A Friend in Need and the Explosive Boss.

VII.MANAGING COMMUNICATION CRISES.

21.Case 21: Anthony D. McGill Matthew W. Seeger and, Ethical Issues in Exxon's Response to the Valdez Crisis.

22.Case 22: Sally J. Ray, Crisis Response: Trans World Airlines and the Crash of TWA Flight 800.

23.Case 23: Robert R. Ulmer and Matthew W. Seeger, Communication Ethics and the Malden Mills Disaster.

Appendix: About the Authors.