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Preface.
I. NATURE AND HISTORY OF CAMPAIGNS.
1. Nature of Persuasive Communication Campaigns.
2. History of Persuasive Campaigns.
II. THEORETICAL APPROACHES TO INFLUENCE.
3. Focus on Receivers.
4. Active Approaches to Receivers.
5. Passive Approaches to Receivers.
III. ESSENTIAL TOOLS OF CAMPAIGNS.
6. Managing Campaigns.
7. Measurement and Research Design in Campaigns.
IV. CAMPAIGN COMMUNICATION.
8. The Symbolic Nature of Communication.
9. Free Communication Modalities.
10. Paid Communication Modality.
11. Using the Mass Media.
V. CASE STUDIES.
12. Commercial Campaigns.
13. Political Campaigns.
14. Social Action Campaigns.
References.
Index.
| Price | Condition | Delivery | Seller | Action |
| $110.00 | Digital |
| WonderClub |
Donna J Kreblin
reviewed Persuasive Communication Campaigns on June 17, 2013 Persuasive Communication Campaigns
Considering what it is, I find this really good. Depending on your knowledge, I think this can be eye-opening in terms of intercultural communication, and it most importantly brings a lot of perspective to standard Hofstede cultural learning.
There are also a variety of thinkers and theories presented, which just makes it a good introductory book, while at the same time bringing various ideas that makes it a hybrid book in terms of "entertainment" and pure studying of knowledge. I quite appreciate having worked with this.
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