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1. Introduction: The International and Strategic Context 2. Shell: Managing a Corporate Reputation Globally 3. Commission for Racial Equality Chapter Four: BBC America 5. Perkins Foods 6. Internal Communications for Clarica Life 7. Barlows - Restructuring a South African Conglomerate 8. Using Internal Research to Ensure a Merger's Success: PriceWaterhouseCoopers Merger 9. Tine Norske Meirier (The Norwegian Dairy Association): An Internal Communications Case 10. Kerr-MeKee's Internal Response to an International Crisis 11. The Estonia Disaster: A Lesson in Crisis Management 12. BSE Crisis 13. The Aftermath of Crisis: The Oklahoma City Bombing Site Becomes an International Memorial 14. Paradise Lost and Restored: Florida and the 1992-1993 Tourist Murders 15. Public Communications Campaign for the Environmental Development Fund in Slovenia (1996-1997) 16. Fase: A Strategic Alliance between the Voluntary and Private Sector in Spain 17. Taking on the Trafford Centre: Town Centre Management's Response to out of Town Shopping Development 18. W. Moorcroft plc: The Strategic Role of Marketing Communications and Public Relations within an SME 19. The Touring Marketing Bureau 20. Worldcom- Global Affiliates with Local Control 21. Marks and Spencer Plc: A Crisis of Confidence
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Add Public Relations Cases, This unique collection of contemporary international public relations case studies gives in depth insights into the effective use of public relations in a range of organizational contexts., Public Relations Cases to the inventory that you are selling on WonderClubX
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Add Public Relations Cases, This unique collection of contemporary international public relations case studies gives in depth insights into the effective use of public relations in a range of organizational contexts., Public Relations Cases to your collection on WonderClub |