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Part 1: Setting the Scene 1. Introduction 2. Keywords in Brand Management 3. Overview Brand Management 1985 - 2006 Part 2: Seven Brand Approaches 4. The Economic Approach 5. The Identity Approach 6. The Consumer-Based Approach 7. The Personality Approach 8. The Relational Approach 9. The Community Approach 10. The Cultural Approach Part 3: Taxonomy 11. Taxonomy of Brand Management 1985 - 2006
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Add Brand Management, For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an, Brand Management to the inventory that you are selling on WonderClubX
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Add Brand Management, For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an, Brand Management to your collection on WonderClub |