Scaling Book

Preface     ix
Introduction     xi
Measurement and Scaling     1
Measurement     3
Measurement     22
Measurement Scales and Statistical Models     42
Thurstonian Methods     57
Psychophysical Analysis     59
A Law of Comparative Judgment     81
Paired Comparison Scaling Procedure     93
Circular Triads, the Coefficient of Consistence, and the Coefficient of Agreement     98
Optimal Orders in the Method of Paired Comparisons     106
Paired Comparison Attitude Scales     110
The Method of Equal-Appearing Intervals     113
The Method of Successive Intervals     122
Scalogram Analysis     129
An Overview of the Contributions to Scaling and Scale Theory     131
The Basis for Scalogram Analysis     142
Measurement of Reproducibility     172
A Note on Statistical Significance of Scalogram     197
Computer Generated Data and the Statistical Significance of Scalogram     205
A Review and Comparison of Simple Statistical Tests for Scalogram Analysis     212
A Note of Extreme Caution on the Use of Guttman Scales     223
Summated Rating Methods     231
19   Rensis Likert   The Method of Constructing an Attitude Scale     233
Criteria for an Attitude Scale     244
A Note on the Scale Produce and Related Methods of Scoring Attitude Scales     258
A Comparison of Four Methods of Scoring an Attitude Scale in Relation to its Reliability and Validity     267
Unfolding Theory     273
Some Aspects of the Metatheory of Measurement     275
Psychological Scaling without a Unit of Measurement     281
A Real Example of Unfolding     300
Some Applications of Unfolding Theory to Fertility Analysis     311
Related Materials     333
A Technique for the Construction of Attitude Scales     336
A Technique for Improving Cumulative Scales     347
A Scale for Developmental Processes     365
The Assignment of Numbers to Rank Order Categories     388
On the Statistical Treatment of Football Numbers     402
Selected Bibliography     407
Tables     419
Index     429