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Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health Book

Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health
Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health, Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle Sulik shows that though this pink ribbon culture has broug, Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health has a rating of 4 stars
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Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health, Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle Sulik shows that though this pink ribbon culture has broug, Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health
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  • Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health
  • Written by author Gayle A. Sulik
  • Published by Oxford University Press, USA, October 2010
  • Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle Sulik shows that though this "pink ribbon culture" has broug
  • Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle Sulik shows that though this "pink ribbon culture" has broug
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Chapter 1: What Is Pink Ribbon Culture?

Chapter 2: The Development of Pink Ribbon Culture
I. The Breast Cancer Movement a. Medical Consumerism b. Aesthetics and Normalization c. Investment in a Women's Health Epidemic d. Solidarity, Fundraising, and Publicity II. Unintended Consequences

Chapter 3: Mixed Metaphors: War, Gender, and the Mass Circulation of Cancer Culture
I. The Masculine and Feminine Ethos of American Cancer Culture a. LIVESTRONG and the Masculine Ethos b. Gilda's Club and the Feminine Ethos II. Pink Femininity a. Pink Femininity in the PRC b. The She-ro

Chapter 4: Consuming Pink: Mass Media and the Conscientious Consumer
I. The Special Role of Women's Magazines II. The Breast Cancer Audience III. Branding and the Niche Market of the Socially Aware IV. Warriors in Pink V. The Breast Cancer Brand a. Fear and the Pink Menace b. Hope and Faith in Breast Cancer Awareness c. Goodness, Fundraising, and the Pink Lifestyle VI. Komen's New Logo

Chapter 5: Consuming Medicine, Selling Survivorship
I. The Breast Cancer Industry II. Disease Classification III. Medical Technology a. The Benefits of Mammography b. The Risks of Mammography c. Cost/Benefit Analysis d. Screening Programs and the Makers of the Machines IV. Big Pharma V. Industry Ties to Advocacy

Chapter 6: Optimism, Selfishness, and Guilt
I. Ruby's Story II. "Becoming" a Breast Cancer Survivor: Learning the Rules III. Feeling Rule 1: Optimism a. Incorporation of the She-ro b. Rejecting the She-ro IV. Feeling Rule 2: Selfishness a. She-roic Selfishnes (i.e., Rational Coping Strategy)
b. Selfishness as Confessional V. Feeling Rule 3: Guilt a. The Inadequate She-ro b. Embodied Social Stigma c. Family Disruption

Chapter 7: The Balancing Act
I. Taking Care of Myself II. The Balancing Act a. Setting Boundaries b. Accepting Help c. Asking for Help III. Balancing the Sisterhood IV. Final Thoughts

Chapter 8: Shades of Pink
I. The Limiting Nature of Words II. Narrating One's Illness a. Realism and Transcendent Subversion b. The Picture Outside the Frame c. The Terrible Stories

Chapter 9: Re-Thinking Pink Ribbon Culture
I. "Not Just Ribbons"
II. "Think Before You Pink"


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Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health, Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle Sulik shows that though this pink ribbon culture has broug, Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health

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Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health, Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle Sulik shows that though this pink ribbon culture has broug, Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health

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Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health, Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle Sulik shows that though this pink ribbon culture has broug, Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health

Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health

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