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Preface vii
List of Abbreviations xi
Introduction: Authenticity at Work 1
The Effort of Being One's Self 4
Just Be Yourself ... or Else! 7
The Commons and Its Appropriation 9
Structure of the Book 12
1 Towards a 'New' Cultural Politics of Work? 16
The 'Truth of Self' at Work 19
The Architecture of Authenticity 24
The Politics of 'Just Being Yourself' 28
Conclusion 34
2 Social Labour and the Haemorrhaging Organization 36
Boundaries, Life, and Labour 40
Authenticity and the Social Factory 46
Conclusion 54
3 Mimesis and the Antinomies of Corporate 'Fun' 56
The Seriousness of Production 61
Inside the Capitalist 'Fun House' 64
'Fun' and the Antinomies of Mimesis 68
The Cultural Politics of Corporate Fun 73
Conclusion 74
4 Cobain as Management Consultant? 'Designer Resistance' and the Corporate Subversive 77
The Corporate Rebel 82
The New Spirit of Capitalism 84
The Transposition of Subversion 89
Conclusion 95
5 Authenticating the Firm: Corporate Social Responsibility as Parasite 97
CSR and the 'Reflective Moment' 101
CSR and the 'Authentic' Employee 106
CSR as Legitimation and Appropriation 110
Conclusion 113
6 Critique, Co-optation, and the Limits of the Corporation 115
Critique and the CMS Project 119
The Industrialization of Critical Consciousness 125
'Discipline and Punish' in the White House? 127
On the Limits of Co-optation 131
Conclusion 134
7 Authenticity, Solidarity, and Freedom 136
The Individual, the Gaze, and the Act 139
The Authentic Act and Solidarity 144
Authenticity and Freedom 148
Conclusion 155
Conclusion: Authenticity and the Joy of Non-work 157
Notes 166
Bibliography168
Index 179
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