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Book Categories |
| Preface | ||
| List of Exhibits | ||
| List of Figures | ||
| List of Tables | ||
| List of Abbreviations | ||
| Author Biography | ||
| Introduction | 1 | |
| Pt. 1 | Corporate Reputations | |
| 1 | Corporate Reputation Value: Good Really Is Better Than Bad | 9 |
| 2 | Stakeholders: Each Group Holds a Different Image and Reputation | 29 |
| 3 | How Corporate Images Are Formed: Identifying the Pieces of the Jigsaw Puzzle | 49 |
| Pt. 2 | Factors that Affect Corporate Images | |
| 4 | Vision and Mission: The Soul of Corporate Reputation | 67 |
| 5 | Formal Company Policies: The Guiding Hands | 86 |
| 6 | Organizational Culture: The Invisible Web | 104 |
| 7 | Corporate Communication: What to Say | 123 |
| 8 | Corporate Identity: What You See Is Often Less Than What You Get | 161 |
| 9 | Country, Industry, Partner, and Brand Images: Leveraging Secondary Associations to Enhance a Corporate Image | 186 |
| Pt. 3 | Managing Corporate Images and Reputations | |
| 10 | Measuring Images and Reputation: What Do Stakeholders Actually Think? | 211 |
| 11 | Managing and Changing Corporate Images: It Can Be Done | 231 |
| 12 | The Crisis: Communication Strategies to Protect Desired Images and Reputations | 252 |
| 13 | Recap: Avoiding the Twelve Most Common Traps | 277 |
| Index | 291 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Olivier Dupre
reviewed Creating Corporate Reputations: Identity, Image, and Performance on July 26, 2014
Creating Corporate Reputations: Identity, Image, and Performance
Considering this book is from 2004, it is a good read for looking at tech in hindsight.
Makes one understand why divergence is the key to evolution of tech & mankind.
But is too critical of convergence.
Yes, there have been numerous failures trying to converge certain products/technologies together.
But the 0.1% that have succeeded have been phenomenal.
IPhone, phone-video-calls, wechat-like superapps, hell even a McCafe.
I feel its about getting the right things together to create products that people will find indispensable.
A current Amazon would be a very good case study for the authors.
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Add Creating Corporate Reputations: Identity, Image, and Performance, Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corpora, Creating Corporate Reputations: Identity, Image, and Performance to the inventory that you are selling on WonderClubX
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