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I. The changing environment for e-business
1. Introduction
2. Economics of e-business
3. Technological issues
4. Social and Behavioural issues
5. Ethical and regulatory issues
II. The application of e-business technologies
6. The strategy of e-business
7. Digital marketing
8. Product and service innovation
9. Reshaping business processes
III. The organization of e-business
10. e-business project management
11. e-business skills and culture
IV. Conclusions
12. Future challenges and opportunities
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Add E-Business: A Management Perspective, This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It: - defines the nature , E-Business: A Management Perspective to the inventory that you are selling on WonderClubX
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Add E-Business: A Management Perspective, This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It: - defines the nature , E-Business: A Management Perspective to your collection on WonderClub |