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Book Categories |
List of Figures | ||
List of Tables | ||
Pt. I | Economics in Business | 1 |
1 | Economics and Business | 3 |
2 | The Failures of Forecasting | 9 |
3 | Economic Models | 14 |
4 | Uses and Abuses of Economics | 20 |
5 | Can There Be a Science of Business? | 26 |
Pt. II | Competitive Advantage | 33 |
6 | The Structure of Strategy | 35 |
7 | Competitive Advantage | 50 |
8 | Adding Value | 57 |
9 | No Free Lunches | 64 |
10 | The Competitive Advantage of Nations | 69 |
Pt. III | Corporate Personality: Shareholders and Stakeholders | 81 |
11 | Relationships and Commitments | 83 |
12 | Contracts or Relationships | 89 |
13 | Corporate Governance | 105 |
14 | The Customer Corporation | 122 |
15 | Inclusive Economies | 137 |
Pt. IV | Using Economics | 149 |
16 | Applying Economics | 151 |
17 | The Strategic Audit | 163 |
18 | Pricing the Tunnel | 175 |
19 | The Media Revolution | 188 |
20 | Firms and Industries | 193 |
References | 207 | |
Index | 211 |
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