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The Business of Economics Book

The Business of Economics
The Business of Economics, , The Business of Economics has a rating of 3 stars
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Digital Copy
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Original Magazine
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  • The Business of Economics
  • Written by author John A. Kay
  • Published by Oxford University Press, USA, March 1997
  • Medicine and business management share certain similarities, writes John Kay. For centuries, the theories behind medical practice were mostly nonsense. Doctors simply applied fashionable nostrums, bleeding one patient, starving another, and sometimes the
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Book Categories

Authors

List of Figures
List of Tables
Pt. IEconomics in Business1
1Economics and Business3
2The Failures of Forecasting9
3Economic Models14
4Uses and Abuses of Economics20
5Can There Be a Science of Business?26
Pt. IICompetitive Advantage33
6The Structure of Strategy35
7Competitive Advantage50
8Adding Value57
9No Free Lunches64
10The Competitive Advantage of Nations69
Pt. IIICorporate Personality: Shareholders and Stakeholders81
11Relationships and Commitments83
12Contracts or Relationships89
13Corporate Governance105
14The Customer Corporation122
15Inclusive Economies137
Pt. IVUsing Economics149
16Applying Economics151
17The Strategic Audit163
18Pricing the Tunnel175
19The Media Revolution188
20Firms and Industries193
References207
Index211


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