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Book Categories |
Introduction: The Fast Path to Corporate Growth 3
IBM Rises from the Ashes 11
A Framework for Action 33
Segmenting Markets for Growth 49
Understanding User Needs 73
Creating Design Concepts, Prototyping, and Validating Design Choices 99
How Honda Innovates 125
Product Line and Platform Development 143
Honda's Element Comes to Life 171
Business Model Innovation 191
New Brand and Product Line Development at Mars 211
Making the Business Case 239
Executive Decision Making 269
Leading Teams to Growth 285
Underlying Technology Principles in IBM's Renewal 305
Index 317
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Add The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally gener, The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications to the inventory that you are selling on WonderClubX
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Add The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally gener, The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications to your collection on WonderClub |