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Book Categories |
| Acknowledgments | vii | |
| Introduction: Confessions of a Brand Fool | xiii | |
| 1. | All Aboard the Brandwagon | 1 |
| 2. | Cracking Your Brand's Genetic Code | 23 |
| 3. | Building Brandwidth | 61 |
| 4. | Show Some Emotion | 87 |
| 5. | Brand Environmentalism | 107 |
| 6. | Brand Leadership | 137 |
| 7. | Branding and the Corporate Goliath | 163 |
| 8. | Brand Future | 183 |
| Index | 213 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Jim Whitted
reviewed A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century on May 12, 2008
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
A fascinating book about branding, especially for a rookie like me. Written by a man who practically did what he said, this book give me a first hand account to understand about brand and how to brand a brand to make it stands out of the crowd.
I wonder how can I apply the principles to other than commodity goods, like persons, social activities or political parties.
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Add A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century, What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles t, A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century to your collection on WonderClub |
