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Acknowledgments . . . ix
About the Author . . . xi
Introduction . . . 1
Part I: The Psychology of Financial Decisions
Chapter 1. Money Is a Drug . . . 15
Chapter 2. Buy High, Sell Low: The Basic Instinct Driven Error of Investing . . . 21
Chapter 3. More About Stocks: Dividends–Behavioral Ways to Play the Dividend Game . . . 27
Chapter 4. Bonds: Malign Neglect . . . 33
Chapter 5. The Psychology of Why People (Used to) Hate Annuities . . . 39
Chapter 6. The Psychology of Selecting Mutual Funds . . . 47
Chapter 7. Building Your Portfolio the Behavioral Economics Way . . . 55
Chapter 8. Risk Tolerance and Investing . . . 61
Chapter 9. Deconstructing Stock Analysts . . . 67
Chapter 10. Value Investing: Behavioral Origins . . . 73
Chapter 11. Timing Stocks . . . 77
Chapter 12. Momentum . . . 83
Chapter 13. The Ultimate Anomaly: Trusting Your Gut in Finance . . . 91
Part II: The Track, the Stock Market, and Other Types of Gambling
Chapter 14. Let’s Talk about Linda: More about Our Intuition . . . 95
Chapter 15. Why Investors Bet on Long-Shot Horses . .109
Chapter 16. Gambling Continued: Stories We Tell Ourselves . . . 113
Chapter 17. Fourth and Ten: Insights into NFL (and Corporate) Decision Making . . . 119
Chapter 18. Football Stories, Continued: The NFL Draft . . . 125
Chapter 19. The Inner Game of Tennis, Revisited . . . 131
Chapter 20. How to Make Money Gambling: Behavioral Insights . . .135
Chapter 21. The Truth About Coin Tosses: They Aren’t Fair . . . 143
Part III: Personal Decisions: Personal Safety, Personal Finance, and Health Choices
Chapter 22.Personal Security: Assessing Danger . . . 151
Chapter 23. Credit Card Stories: Beating Your Credit Card Charges Using Behavioral Economics . . . 155
Chapter 24. Snap Judgment and Social Security: When Should You Claim It? . . .163
Chapter 25. How Patients Think Irrationally . . . 167
Chapter 26. Health Insurance Decisions . . . 173
Chapter 27. Car Accidents . . . 177
Part IV: CEO Behavior
Chapter 28. Strategic “Styles” . . . 183
Chapter 29. CEO Hubris . . . 189
Chapter 30. Firing CEOs . . . 195
Chapter 31. Using CEO Behavior for Investing . . . 197
Chapter 32. Wall Street CEOs . . . 199
Part V: Psychology and the Credit Crisis
Chapter 33. Background: Bubbles and When They Explode . . . 207
Chapter 34. Fear and Loathing in Ft. Lauderdale . . . 213
Chapter 35 Follow the Mortgage . . . 219
Chapter 36. Risky Business: Bank Runs . . . 229
Chapter 37. Euphoria, Fear, and Economics: A Psychological Autopsy of the Crisis . . . 235
Part VI: Conclusion: Debiasing
Chapter 38. How Not to Blink in the Face of Financial Panic . . . 249
Chapter 39. A Summing Up: Twilight of the Gods . . . 261
Index . . . 265
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