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Introduction to the rules and the rules-based practices 1
Ch. 1 Background to the turnaround 3
Ch. 2 The six rules of revitalization 31
Ch. 3 Rule #1 : refocus the organization 41
Ch. 4 Rule #2 : restore brand relevance 59
Ch. 5 Rule #3 : reinvent the brand experience 89
Ch. 6 Rule #4 : reinforce a results culture 143
Ch. 7 Rule #5 : rebuild brand trust 161
Ch. 8 Rule #6 : realize global alignment 181
Ch. 9 Realizing global alignment : creating a plan to win 189
Ch. 10 Do the six rules of revitalization work? 201
Index 207
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Brandon Lau
reviewed Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands on August 02, 2014 Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
Desde Leader Summaries recomendamos la lectura del libro 6 reglas para revitalizar una marca, de Larry Light y Joan Kiddon.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, gestionar marcas y posicionamiento.
En el siguiente enlace tienes el resumen del libro 6 reglas para revitalizar una marca, Como McDonald�s logró dirigir su marca hacia una nueva senda de crecimiento: 6 reglas para revitalizar una marca
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Add Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands, Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand , Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands to the inventory that you are selling on WonderClubX
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Add Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands, Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand , Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands to your collection on WonderClub |
