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Book Categories |
Preface | ||
Introduction: How to Analyze a Business Policy Case | ||
Instructions for Using the Strategy Formulator Software | ||
Pt. 1 | Overview of Strategic Management | 1 |
Ch. 1 | The Nature of Strategic Management | 2 |
The Cohesion Case: Hershey Foods Corporation - 1998 | 28 | |
Ch. 2 | Strategies in Action | 44 |
Pt. 2 | Strategy Formulation | 77 |
Ch. 3 | The Business Mission | 78 |
Ch. 4 | The External Assessment | 102 |
Ch. 5 | The Internal Assessment | 138 |
Ch. 6 | Strategy Analysis and Choice | 172 |
Pt. 3 | Strategy Implementation | 213 |
Ch. 7 | Implementing Strategies: Management Issues | 214 |
Ch. 8 | Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues | 250 |
Pt. 4 | Strategy Evaluation | 277 |
Ch. 9 | Strategy Review, Evaluation, and Control | 278 |
Pt. 5 | Global Issues in Strategic Management | 305 |
Ch. 10 | International Strategic Management | 306 |
Name Index | 342 | |
Subject Index | 344 | |
Company Index | 348 |
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Add Concepts of strategic management, Taking readers through the essentials of strategic planning, this lively guide reflects the effect our rapidly changing world has on strategic management theory and practice. Coming from a practitioner-oriented perspective, it includes numerous Experienti, Concepts of strategic management to the inventory that you are selling on WonderClubX
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Add Concepts of strategic management, Taking readers through the essentials of strategic planning, this lively guide reflects the effect our rapidly changing world has on strategic management theory and practice. Coming from a practitioner-oriented perspective, it includes numerous Experienti, Concepts of strategic management to your collection on WonderClub |