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Concepts of strategic management Book

Concepts of strategic management
Concepts of strategic management, Taking readers through the essentials of strategic planning, this lively guide reflects the effect our rapidly changing world has on strategic management theory and practice. Coming from a practitioner-oriented perspective, it includes numerous Experienti, Concepts of strategic management has a rating of 4 stars
   2 Ratings
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Concepts of strategic management, Taking readers through the essentials of strategic planning, this lively guide reflects the effect our rapidly changing world has on strategic management theory and practice. Coming from a practitioner-oriented perspective, it includes numerous Experienti, Concepts of strategic management
4 out of 5 stars based on 2 reviews
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  • Concepts of strategic management
  • Written by author Fred R. David
  • Published by Upper Saddle River, N.J. : Prentice Hall, c1997., 1996/12/16
  • Taking readers through the essentials of strategic planning, this lively guide reflects the effect our rapidly changing world has on strategic management theory and practice. Coming from a practitioner-oriented perspective, it includes numerous Experienti
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Preface
Introduction: How to Analyze a Business Policy Case
Instructions for Using the Strategy Formulator Software
Pt. 1 Overview of Strategic Management 1
Ch. 1 The Nature of Strategic Management 2
The Cohesion Case: Hershey Foods Corporation - 1998 28
Ch. 2 Strategies in Action 44
Pt. 2 Strategy Formulation 77
Ch. 3 The Business Mission 78
Ch. 4 The External Assessment 102
Ch. 5 The Internal Assessment 138
Ch. 6 Strategy Analysis and Choice 172
Pt. 3 Strategy Implementation 213
Ch. 7 Implementing Strategies: Management Issues 214
Ch. 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues 250
Pt. 4 Strategy Evaluation 277
Ch. 9 Strategy Review, Evaluation, and Control 278
Pt. 5 Global Issues in Strategic Management 305
Ch. 10 International Strategic Management 306
Name Index 342
Subject Index 344
Company Index 348


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Concepts of strategic management, Taking readers through the essentials of strategic planning, this lively guide reflects the effect our rapidly changing world has on strategic management theory and practice. Coming from a practitioner-oriented perspective, it includes numerous Experienti, Concepts of strategic management

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Concepts of strategic management, Taking readers through the essentials of strategic planning, this lively guide reflects the effect our rapidly changing world has on strategic management theory and practice. Coming from a practitioner-oriented perspective, it includes numerous Experienti, Concepts of strategic management

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