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Book Categories |
1. Theory and Models in Marketing.
2. Consumer Behavior.
3. Organizational Buying.
4. Price.
5. Product.
6. Advertising.
7. Promotion.
8. Salesforce.
9. Distribution.
10. New Products.
11. Strategy.
12. Decision Support and Implementation.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
John Platt
reviewed Marketing models on January 31, 2019
Marketing models
Tough to provide a review for a textbook assigned as part of earning a Masters in Business Administration. It is not exactly a voluntary, recreational read. However, the textbook provides comprehensive steps to create individualized plans to support whichever industry your firm may compete within.
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Add Marketing models, The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena., Marketing models to the inventory that you are selling on WonderClubX
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