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1. Overview of BRANDS™.
2. BRANDS™ Teaching Strategy and Tactics.
3. The BRANDMAPS™ Memos.
4. Performance Evaluation in BRANDS™.
5. The BRANDS™ Market Model.
6. The BRANDS™ Parameter File.
7. The BRANDS™ Software.
8. Managing BRANDS™ Output.
9. Undocumented BRANDS™ Marketing Research Studies.
Index.
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