Community Building on the Web: Secret Strategies for Successful Online Communities Book

1. PURPOSE.

Building a Successful Community. Case Study: The Planning Exercise in Action. Articulate Your Vision.

2. PLACES: Bringing People Together.

People Are Talking. Mapping the Territory. Zoned For Growth.

3. PROFILES: Getting to Know Your Members.

Why Profiles?. Your Member Database. Creating a Persona. Evolving a Social Identity.

4. ROLES: From Newcomer to Old-Timer.

The Membership Life Cycle. Welcome Your Visitors. Instruct Your Novices. Reward Your Regulars. Empower Your Leaders. Honor Your Elders.

5. LEADERSHIP: The Buck Stops Here.

What's a Leader?. Unofficial Leaders. Official Leaders. Case Study: Power to the People: The Slashdot Moderator System.. Manage Your Leaders.

6. ETIQUETTE: Rules to Live By.

Develop Your Ground Rules. Enforce Your Policies. Evolve Your Rules.

7. EVENTS: Meetings, Performances and Competitions.

Event Planning 101. Meetings: Bringing Groups Together. Performances: Up on Stage. Competitions: Members in the Spotlight.

8. RITUALS: Handshakes, Holidays, and Rites of Passage.

The Power of Ritual. Personal Acknowledgments. Community Holidays. Passages and Transitions.

Chapter 9. SUBGROUPS: Clans, Clubs and Committees.

Why Subgroups?. Setting the Stage. Developing Your Official Program.

Epilogue.


Index.