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Global marketing Book

Global marketing
Global marketing, , Global marketing has a rating of 3.5 stars
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Global marketing, , Global marketing
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Digital Copy
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  • Global marketing
  • Written by author Svend Hollensen
  • Published by London : Prentice Hall, 1998., 1998/03/20
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I. THE DECISION WHETHER TO INTERNATIONALIZE.

1. Global Marketing in the Firm.
2. Initiation of Internationalization.
3. Export Behaviour Theories.
4. Development of the Firm's International Competitiveness.


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