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Introduction x
It's a Smart, Smart, Smart, Smart World 2
Compete by Seeing What Others Don't: How Sonicbids Spotted a {dollar}15 Billion Market 20
Compete by Thinking Outside the Bubble: MinuteClinic Delivers Healthcare Retail 38
Compete by Using All You Know: Basics Are Blazing at Smith & Wesson 58
Compete by Changing Your Frame of Reference: How Shutterfly Saw the Bigger Picture 80
Compete by Doing Everything Yourself: S.A. Robotics-Reaching Into Every Detail 96
Compete by Tapping the Success of Others: Jibbitz Wins by Riding a Croc 114
Compete by Creating Order Out of Chaos: Partsearch Finds the Item You Need 130
Compete by Simplifying Complexity: SmartPak Brings Stability to the Stables 146
Epilogue 164
Index 176
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