Advertising Research : Theory and Practice (Custom) Book

Advertising Research : Theory and Practice (Custom), Discover how to design and use advertising research. In order to become a successful advertising professional, it's important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps , Advertising Research : Theory and Practice (Custom)

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Advertising Research : Theory and Practice (Custom)
Written by author Joel J. Davis
Published by Prentice Hall, 5/27/2011
Discover how to design and use advertising research. In order to become a successful advertising professional, it's important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps

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Part I. Foundations
Chapter 1. The Nature and Process of Research Chapter 2. Research Ethics
Part II. Sources of Information
Chapter 3. Secondary Research Chapter 4. Sampling
Part III. Qualitative Research
Chapter 5. Collecting Qualitative Insights Chapter 6. Focus Groups Chapter 7. Analysis of Qualitative Data
Part IV. Quantitative Research
Chapter 8. Data Collection through Observation: Human and Automated Chapter 9. Data Collection through Observation: Biometrics Chapter 10. Survey Research Chapter 11. Measurement Chapter 12. Asking Questions Chapter 13. Questionnaire Design Chapter 14. Experiments Chapter 15. Quantitative Data Analysis: Descriptive Statistics Chapter 16. Quantitative Data Analysis: Inferential Statistics
Part V. Applied Topics
Chapter 17. Segmentation Chapter 18. Brand Maps Chapter 19. Concept and Benefit Testing Chapter 20. Post-Production Advertising Testing and Optimization Chapter 21. Presenting Research

Title: Advertising Research : Theory and Practice (Custom)

Manufacturer:

Prentice Hall

Item Number: 9780132128322

Number: 2

Product Description: Full Name: Advertising Research : Theory and Practice (Custom); Short Name:Advertising Research

Universal Product Code (UPC): 9780132128322

WonderClub Stock Keeping Unit (WSKU): 9780132128322

Rating: 4/5 based on 1 Reviews

Image Location: https://wonderclub.com/images/covers/83/22/9780132128322.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 7.000 cm (2.76 inches)

Heigh : 9.200 cm (3.62 inches)

Depth: 1.700 cm (0.67 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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Advertising Research : Theory and Practice (Custom), Discover how to design and use advertising research.
In order to become a successful advertising professional, it's important to understand the importance of research. <i>Advertising Research: Theory & Practice</i> shows readers how research helps , Advertising Research : Theory and Practice (Custom)

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